Mark Williamson

COO, Masterclass

Mark, the third of four children, grew up watching 3-2-1 Contact and Transformers. He thinks these childhood passions put him on a path toward working in the world of technology. Mark, now a father of two daughters, has been known to encourage his girls to watch “Sid The Science Kid” since 3-2-1 Contact is no longer on the air. Prior to founding Zoodles, Mark was a co-founder of Shelfari, a social network built around reading (acquired by Amazon) and Director of Product Marketing at Dash Navigation, a connected GPS service (acquired by Research in Motion). In 2004, Mark and his wife Tara, also launched MyTinyHands, a business centered around keeping babies healthy. He was previously the Co-Founder and CEO of Lean Labs and is now the Chief Operating Officer of Masterclass. Mark has an engineering degree from the University of Illinois and a Masters in Business Administration from the MIT Sloan School of Management.

Articles by Mark Williamson

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

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