Mark Fernandes

Managing Director, Sierra Ventures

Mark Fernandes is a Managing Director at Sierra Ventures and focuses on software investments in the consumer internet and enterprise areas. His investments include Frontbridge Technologies (acquired by Microsoft), Sourcefire (NASD: FIRE) and Opalis Software (acquired by Microsoft). He was also a board observer at Net6 (acquired by Citrix Systems) and Permeo (acquired by Blue Coat Systems). He serves on the boards of Ooyala, Spotzer Media, DynamicOps and ThisMoment. Mark started his career in engineering at Seagate Technology and was then a product manager at Cisco Systems. After business school, Mark was an equity research analyst covering software companies, first at Robertson Stephens and then as a Director at Merrill Lynch. He joined Sierra Ventures in 2002. Mark has a MS in Mechanical Engineering from UC Berkeley and a MBA from Harvard.

Articles by Mark Fernandes

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...