Mark Fernandes

Managing Director, Sierra Ventures

Mark Fernandes is a Managing Director at Sierra Ventures and focuses on software investments in the consumer internet and enterprise areas. His investments include Frontbridge Technologies (acquired by Microsoft), Sourcefire (NASD: FIRE) and Opalis Software (acquired by Microsoft). He was also a board observer at Net6 (acquired by Citrix Systems) and Permeo (acquired by Blue Coat Systems). He serves on the boards of Ooyala, Spotzer Media, DynamicOps and ThisMoment. Mark started his career in engineering at Seagate Technology and was then a product manager at Cisco Systems. After business school, Mark was an equity research analyst covering software companies, first at Robertson Stephens and then as a Director at Merrill Lynch. He joined Sierra Ventures in 2002. Mark has a MS in Mechanical Engineering from UC Berkeley and a MBA from Harvard.

Articles by Mark Fernandes

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...