Luke Welch
Owner
at Welch GTM Consulting
Owner, Luke Welch GTM Consulting. Advisor to Founders and Sales executives. Former Global Head of Sales at Salesforce, ex SAP.
Luke has twenty years of experience selling B2B solutions to US and global organizations. Luke has operated as a freelance consultant to B2B startups since 2022 and advises on early stage GTM processes.
Luke mentors Founders and Sales leaders on ‘how and when’ to scale, helping to identify initial PMF, codify sales processes and build teams. His specific area of expertise is in vertical SaaS solutions in the CRM, Martec and ERP spaces.
Luke co-builds teams of Sales, Solution Engineers, CSM’s and Marketers. He was a founder of the Salesforce Retail and Consumer Goods industry, growing the team from 5 employees to >500 and winning ‘VP of the Year’ twice. Luke was a ‘high potential’ Sales participant at SAP (<1% of workforce).
Articles by Luke Welch
Finance 101 for Early Stage Startup Founders with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...
Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich
In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....
How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil
In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...
How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide
In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...
Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai
In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...
Leveraging a Financial Model for Fundraising Success with Steven Plappert
In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...