Luke Welch
Owner
at Welch GTM Consulting
Owner, Luke Welch GTM Consulting. Advisor to Founders and Sales executives. Former Global Head of Sales at Salesforce, ex SAP.
Luke has twenty years of experience selling B2B solutions to US and global organizations. Luke has operated as a freelance consultant to B2B startups since 2022 and advises on early stage GTM processes.
Luke mentors Founders and Sales leaders on ‘how and when’ to scale, helping to identify initial PMF, codify sales processes and build teams. His specific area of expertise is in vertical SaaS solutions in the CRM, Martec and ERP spaces.
Luke co-builds teams of Sales, Solution Engineers, CSM’s and Marketers. He was a founder of the Salesforce Retail and Consumer Goods industry, growing the team from 5 employees to >500 and winning ‘VP of the Year’ twice. Luke was a ‘high potential’ Sales participant at SAP (<1% of workforce).
Articles by Luke Welch
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...