Luke Welch
Owner
at Welch GTM Consulting
Owner, Luke Welch GTM Consulting. Advisor to Founders and Sales executives. Former Global Head of Sales at Salesforce, ex SAP.
Luke has twenty years of experience selling B2B solutions to US and global organizations. Luke has operated as a freelance consultant to B2B startups since 2022 and advises on early stage GTM processes.
Luke mentors Founders and Sales leaders on ‘how and when’ to scale, helping to identify initial PMF, codify sales processes and build teams. His specific area of expertise is in vertical SaaS solutions in the CRM, Martec and ERP spaces.
Luke co-builds teams of Sales, Solution Engineers, CSM’s and Marketers. He was a founder of the Salesforce Retail and Consumer Goods industry, growing the team from 5 employees to >500 and winning ‘VP of the Year’ twice. Luke was a ‘high potential’ Sales participant at SAP (<1% of workforce).
Articles by Luke Welch
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14
After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...