Laurence “Lo” Toney

Founding Managing Partner, Plexo Capital

Laurence (“Lo”) Toney is a seasoned consumer Internet executive who likes to work in exciting environments with passionate people. He enjoys solving complex problems by building, leading and developing world-class teams motivated to create great products and user experiences that solve real problems. In addition to his professional career, Lo works with a number of startups as an advisor/mentor and has personally invested as an angel. He worked with Zynga where he was a General Manager. Lo spent two years as the GM of Zynga Poker with full P+L responsibility for Zynga’s largest franchise. During his leadership, web bookings increased by over 150% while increasing margins. In addition, he led the Casino strategy and was the sponsor for two acquisitions to drive new game development and acquire expertise in real money gaming. While at Zynga, Lo also led YoVille and worked on mobile publishing. Prior to Zynga, Lo was the Global General Manager for Nike.com responsible for developing and implementing the strategies and tactics necessary to position Nike as the leader in sports ecommerce. In his prior role with Art.com, he managed the P+L for Sistino a consumer brand focused on art from emerging artists. Before Art.com, Lo was the Director and General Manager of eBay’s Collectibles Business where he managed the P+L and team for $3 billion in annual transactions. Prior to eBay, Lo was a co-founder of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund. He began his career in the financial services industry doing institutional money management and corporate development. He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program – a joint curriculum program with the College of Engineering. Lo received his B.S. from Hampton University in Virginia.

Articles by Laurence “Lo” Toney

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

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Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...

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Technical SEO for Startups with Jacque Alec at Capconvert

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec, the CEO of Capconvert, to go deep on the topic of technical SEO for startups. A recap...

Product-Led Growth (PLG) For Startups

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head...

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