Laurence “Lo” Toney

Founding Managing Partner, Plexo Capital

Laurence (“Lo”) Toney is a seasoned consumer Internet executive who likes to work in exciting environments with passionate people. He enjoys solving complex problems by building, leading and developing world-class teams motivated to create great products and user experiences that solve real problems. In addition to his professional career, Lo works with a number of startups as an advisor/mentor and has personally invested as an angel. He worked with Zynga where he was a General Manager. Lo spent two years as the GM of Zynga Poker with full P+L responsibility for Zynga’s largest franchise. During his leadership, web bookings increased by over 150% while increasing margins. In addition, he led the Casino strategy and was the sponsor for two acquisitions to drive new game development and acquire expertise in real money gaming. While at Zynga, Lo also led YoVille and worked on mobile publishing. Prior to Zynga, Lo was the Global General Manager for Nike.com responsible for developing and implementing the strategies and tactics necessary to position Nike as the leader in sports ecommerce. In his prior role with Art.com, he managed the P+L for Sistino a consumer brand focused on art from emerging artists. Before Art.com, Lo was the Director and General Manager of eBay’s Collectibles Business where he managed the P+L and team for $3 billion in annual transactions. Prior to eBay, Lo was a co-founder of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund. He began his career in the financial services industry doing institutional money management and corporate development. He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program – a joint curriculum program with the College of Engineering. Lo received his B.S. from Hampton University in Virginia.

Articles by Laurence “Lo” Toney

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

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