Laurence “Lo” Toney

Founding Managing Partner, Plexo Capital

Laurence (“Lo”) Toney is a seasoned consumer Internet executive who likes to work in exciting environments with passionate people. He enjoys solving complex problems by building, leading and developing world-class teams motivated to create great products and user experiences that solve real problems. In addition to his professional career, Lo works with a number of startups as an advisor/mentor and has personally invested as an angel. He worked with Zynga where he was a General Manager. Lo spent two years as the GM of Zynga Poker with full P+L responsibility for Zynga’s largest franchise. During his leadership, web bookings increased by over 150% while increasing margins. In addition, he led the Casino strategy and was the sponsor for two acquisitions to drive new game development and acquire expertise in real money gaming. While at Zynga, Lo also led YoVille and worked on mobile publishing. Prior to Zynga, Lo was the Global General Manager for Nike.com responsible for developing and implementing the strategies and tactics necessary to position Nike as the leader in sports ecommerce. In his prior role with Art.com, he managed the P+L for Sistino a consumer brand focused on art from emerging artists. Before Art.com, Lo was the Director and General Manager of eBay’s Collectibles Business where he managed the P+L and team for $3 billion in annual transactions. Prior to eBay, Lo was a co-founder of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund. He began his career in the financial services industry doing institutional money management and corporate development. He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program – a joint curriculum program with the College of Engineering. Lo received his B.S. from Hampton University in Virginia.

Articles by Laurence “Lo” Toney

Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

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