Laurence “Lo” Toney

Founding Managing Partner, Plexo Capital

Laurence (“Lo”) Toney is a seasoned consumer Internet executive who likes to work in exciting environments with passionate people. He enjoys solving complex problems by building, leading and developing world-class teams motivated to create great products and user experiences that solve real problems. In addition to his professional career, Lo works with a number of startups as an advisor/mentor and has personally invested as an angel. He worked with Zynga where he was a General Manager. Lo spent two years as the GM of Zynga Poker with full P+L responsibility for Zynga’s largest franchise. During his leadership, web bookings increased by over 150% while increasing margins. In addition, he led the Casino strategy and was the sponsor for two acquisitions to drive new game development and acquire expertise in real money gaming. While at Zynga, Lo also led YoVille and worked on mobile publishing. Prior to Zynga, Lo was the Global General Manager for Nike.com responsible for developing and implementing the strategies and tactics necessary to position Nike as the leader in sports ecommerce. In his prior role with Art.com, he managed the P+L for Sistino a consumer brand focused on art from emerging artists. Before Art.com, Lo was the Director and General Manager of eBay’s Collectibles Business where he managed the P+L and team for $3 billion in annual transactions. Prior to eBay, Lo was a co-founder of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund. He began his career in the financial services industry doing institutional money management and corporate development. He received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program – a joint curriculum program with the College of Engineering. Lo received his B.S. from Hampton University in Virginia.

Articles by Laurence “Lo” Toney

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

LinkedIn Playbook for Startups and Founders

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Webinar Building Product Without Using Code - AI-powered product development

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

Blog How to build and automated sales engine from ColdIQ

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....