Keyvan Peymani

Managing Director, Salem Partners

Keyvan Peymani is the Managing Director of Salem Partners. He was previously Managing Director, Digital Strategy Division for ICM Partners, serving as the firm’s chief digital executive and reporting to the Executive Board. ICM Partners is one of the largest talent and literary agencies in the world, representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media, with principal offices in Los Angeles, New York, Washington D.C., and London. As the head of the digital strategy division, Keyvan’s focus is the expansion of the agency’s efforts across all aspects of the technology and digital sectors, creating new opportunities with the agency and its clients, including the creation of new businesses and investments with long-term benefits. These efforts span corporate strategy, venture and digital initiatives. Prior to joining ICM Partners, Keyvan served as Vice President of Direct to Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw three business lines, including mobile applications, and worked on industry-leading forays into the first fully digital movie applications, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney’s music group; and he was the Chief Operating Officer of Nettwerk Music Group. Keyvan began his career leading his own web and tech services startup and has advised Fortune 100 companies around the world. In addition, he serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.

Articles by Keyvan Peymani

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

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