Kevin Iwashina

Agent, Endeavor

Kevin Iwashina is currently an Agent at Endeavor Content. He was previously the Founder & President of Preferred Content, a film, television & digital sales, finance and advisory company. Preferred Content (PC) is one of the premiere brokers of North American distribution rights for both fiction and non-fiction filmed entertainment content. PC also specializes in film packaging and financing as well as consulting for high net worth individuals interested in investing in media & entertainment or established entertainment companies who need further counsel in media related strategies. In addition to his responsibilities at PC, Iwashina was the Managing Partner of Preferred Ventures (a digital media investment fund) and Co-President of City Room Creative (an editorial and production services company). Prior to founding PC, Iwashina spent 10 years at the Creative Artists Agency (CAA), where he was a talent agent, specializing in film packaging, financing and distribution. Iwashina holds a B.A. in English Literature with a minor in French Language and Culture from U.C.L.A. He is active in the non-profit and political sectors and currently serves as the Chairman of the Board of Directors of the Coalition of Asian Pacifics in Entertainment (CAPE) and is a Member of the Board of Directors of the International Documentary Association (IDA). He began his career in the mailroom at the United Talent Agency (UTA).

Articles by Kevin Iwashina

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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