Kerri Pollard

Chief Revenue Officer, Greenfly

Kerri Pollard is a strategic, global executive with over 23 years experience including 16 years building an industry-leading, worldwide organization in the digital marketing arena. She currently serves as the Chief Revenue Officer at Greenfly. As the former, chief revenue officer of e-commerce start-up, Honey, Kerri was responsible for the monetization of the shopping extension along with identifying new revenue streams. Prior to Honey, Kerri was president of CJ Affiliate (fka, Commission Junction) from 2007 to 2015 where she generated over $100M in annual cash flow valued at $1B when acquired by Alliance Data Systems in December of 2014. Kerri assisted with acquisition integration activities through May of 2015, but left to pursue the next chapter in her career. During her tenure, the CJ marketplace grew to over 3,000 advertisers along with 70,000 publishers supported by 450 employees across 14 offices worldwide.

Articles by Kerri Pollard

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...