Kerri Pollard

Chief Revenue Officer, Greenfly

Kerri Pollard is a strategic, global executive with over 23 years experience including 16 years building an industry-leading, worldwide organization in the digital marketing arena. She currently serves as the Chief Revenue Officer at Greenfly. As the former, chief revenue officer of e-commerce start-up, Honey, Kerri was responsible for the monetization of the shopping extension along with identifying new revenue streams. Prior to Honey, Kerri was president of CJ Affiliate (fka, Commission Junction) from 2007 to 2015 where she generated over $100M in annual cash flow valued at $1B when acquired by Alliance Data Systems in December of 2014. Kerri assisted with acquisition integration activities through May of 2015, but left to pursue the next chapter in her career. During her tenure, the CJ marketplace grew to over 3,000 advertisers along with 70,000 publishers supported by 450 employees across 14 offices worldwide.

Articles by Kerri Pollard

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...