Ken Grouf

COO & President, Kriser's

Ken is currently the COO and President of Kriser’s, a venture funded retail concept for healthy pet food. Previously Ken was the founder of City Year New York, an Americorp affiliated non-profit, where he lead the creation of the organization and grew it to 150 full time staff and thousands of volunteers. Before founding City Year New York, Ken was the Director of Brand Management for the five years of Yahoo’s existence. Ken also held the VP of Marketing & Communications position at Spot Runner.

Content & Articles by Ken Grouf

Closing Enterprise Deals in Founder-Led Sales as a Startup

In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...

The 10 Security Gaps That Plague Startups Before Their A Round

A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...

Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works

In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...

Pricing Models & Monetization Systems for Startup Success

In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...

Pitch Decks That Actually Raise Money: An Extreme Makeover Guide

Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

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