Kara Weber

Founder/General Partner, Brilliant Ventures

Kara Weber is a proven entrepreneur who brings years of experience developing and driving successful marketing programs for technology and digital media companies at various stages of development. She is currently the Founder of Brilliant Ventures. Before Brilliant Ventures, she was an advisor at Deep Forest Media and GrandIntent. She previously served as Adap.tv’s chief marketing officer, overseeing development of the Adap.tv brand, message and market presence around the globe. Kara joined Adap.tv from the Rubicon Project, where she drove that company’s successful evolution from start-up to market leader in display advertising technology for publishers. She also co-founded and launched several startups, including app developer Mogopop and early social media site Tripod.com. Kara holds a bachelor’s degree in Political Science from Williams College.

Articles by Kara Weber

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...