Jon Carter
CEO, Snap Kitchen
Jon Carter has over 15 years of senior-level eCommerce experience including: Ticketmaster.com, Livenation.com and UnionBank.com. Jon is a recognized expert in eCommerce and advises individual investors, Private Equity and a range of consumer product and technology companies; start-ups to Fortune 500. Prior to that Jon was Senior Vice President of eCommerce at Live Nation Entertainment. In that role, he ran product, design, engineering, online marketing and fulfillment operations for a diverse range of businesses including: Ticketing, Merchandise, VIP, Fan Club, as well as all other ancillary products. As GM of the Direct to Consumer business for Live Nation Artists (Music Today), Jon was responsible for the eCommerce storefronts of over 600 brands including: Sesame Street, Jay Z, Shakira, U2, Madonna, Deadmau5, Kaskade and KISS as well as sports and fitness clients like NASCAR and Jillian Michaels. Before joining Live Nation, Jon served as Vice President of Product for UBOC.COM (the eCommerce arm of Union Bank, a bank with $97 B in assets). He is currently CEO of Snap Kitchen in Austin, Texas. Jon has a Bachelor of Arts degree in Economics from the University of California, Berkeley and an MBA from the University of California, Los Angeles.
Content & Articles by Jon Carter
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...