Joe Perez

COO, CPO, CMO

at Proactive EDGE

Entrepreneur and operator with 30 years of deep experience in online games, digital health, food, fitness, sports and media. Co-Founder of Tastemade, LIVESTRONG.COM and Demand Media. Board member USC Center for Body Computing. Expertise in building multiplayer networks, community-based platforms, product, technology, marketing, brand, storytelling, partnerships and community development.

Colorado

AI & Data Science, DTC (Direct-to-Consumer), HealthTech & BioTech, Media & Entertainment, Social Media & Community Platforms

Content MarketingGo-to-Market ExecutionOperational ScalingProductProduct Innovationproduct-led growth

Articles by Joe Perez

Pitch Decks That Actually Raise Money: An Extreme Makeover Guide

Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...