Joe Perez

COO, CPO, CMO

at Proactive EDGE

Entrepreneur and operator with 30 years of deep experience in online games, digital health, food, fitness, sports and media. Co-Founder of Tastemade, LIVESTRONG.COM and Demand Media. Board member USC Center for Body Computing. Expertise in building multiplayer networks, community-based platforms, product, technology, marketing, brand, storytelling, partnerships and community development.

Colorado

AI & Data Science, DTC (Direct-to-Consumer), HealthTech & BioTech, Media & Entertainment, Social Media & Community Platforms

Content MarketingGo-to-Market ExecutionOperational ScalingProductProduct Innovationproduct-led growth

Articles by Joe Perez

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...