João Olivério

Founder, Sales as a System; Former Senior Director, Zendesk and Indeed

Serial entrepreneur, investor and executive of multinational technology and investment funds, João Luis Olivério began his career in top consulting firms like Ernst & Young and Accenture, while still studying at Polytechnic School of São Paulo (Brazil). As an entrepreneur, Olivério founded The Best Solution Group, a holding company that owned the digital agencies Brownbag, Pinx and Mail in Time. He also founded WeGo!, the first deal-of-the-day website in São Paulo, which also partnered and built joint-venture companies with Saraiva and AB/Inbev. As a leader in global technology startups, Olivério recently worked as Country Manager and Sales Director for Zendesk and Indeed in Brazil, as well as Managing Director of the Rocket Internet investment fund. In 2014, he was honored as the Best Executive of global technology companies by the Latam Founders Awards, considered the “Oscar of the Internet Ecosystem at Latin America”. As the executive of large corporations, he was director of Brasil Plural Bank, being responsible for the PiggyPeg app and the digital initiatives of the holding. His last experience was as the Sales, Innovation and New Business Director at Alper Seguros (former Brasil Insurance, a public company), during its recent turn around phase. Olivério is currently focused on disseminating the “Sales as a System” methodology, which seeks to foster the practice of sales operations and management for companies of all sizes. Also acts as a consultant for international companies that want to have a presence in Brazil or local companies that want to go global. Olivério is also an investor, advisor and mentor for several startups and acceleration programs, including Ace, Google Launchpad, Oracle for Startups and Idexo by Totvs.

Articles by João Olivério

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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