João Luis Olivério

Founder and CEO

at Sales as a System

Serial entrepreneur, investor and executive of multinational technology and investment funds, João Luis Olivério began his career in top consulting firms like Ernst & Young and Accenture, while still studying at Polytechnic School of São Paulo (Brazil).

As an entrepreneur, Olivério founded The Best Solution Group, a holding company that owned the digital agencies Brownbag, Pinx and Mail in Time. He also founded WeGo!, the first deal-of-the-day website in São Paulo, which also partnered and built joint-venture companies with Saraiva and AB/Inbev.

As a leader in global technology startups, Olivério recently worked as Country Manager and Sales Director for Zendesk and Indeed in Brazil, as well as Managing Director of the Rocket Internet investment fund. In 2014, he was honored as the Best Executive of global technology companies by the Latam Founders Awards, considered the “Oscar of the Internet Ecosystem at Latin America”.

As the executive of large corporations, he was Director of Brasil Plural Bank, being responsible for the PiggyPeg app and the digital initiatives of the holding. His last experience was as the Sales, Innovation and New Business Director at Alper Seguros (former Brasil Insurance, a public company), during its recent turn around phase.

Olivério is currently focused on disseminating the “Sales as a System” methodology, which seeks to foster the practice of sales operations and management for companies of all sizes. He also acts as a consultant for international companies that want to have a presence in Brazil or local companies that want to go global.

Olivério is also an investor, advisor and mentor for several startups and acceleration programs, including Ace, Google Launchpad, Oracle for Startups and Idexo by Totvs.

Non-US
DTC (Direct-to-Consumer), HR Tech, SaaS & B2B Marketplace
growthmanagementsales

Articles by João Luis Olivério

Webinar Building Product Without Using Code - AI-powered product development

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

Blog How to build and automated sales engine from ColdIQ

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

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