João Luis Olivério

Founder and CEO

at Sales as a System

Serial entrepreneur, investor and executive of multinational technology and investment funds, João Luis Olivério began his career in top consulting firms like Ernst & Young and Accenture, while still studying at Polytechnic School of São Paulo (Brazil).

As an entrepreneur, Olivério founded The Best Solution Group, a holding company that owned the digital agencies Brownbag, Pinx and Mail in Time. He also founded WeGo!, the first deal-of-the-day website in São Paulo, which also partnered and built joint-venture companies with Saraiva and AB/Inbev.

As a leader in global technology startups, Olivério recently worked as Country Manager and Sales Director for Zendesk and Indeed in Brazil, as well as Managing Director of the Rocket Internet investment fund. In 2014, he was honored as the Best Executive of global technology companies by the Latam Founders Awards, considered the “Oscar of the Internet Ecosystem at Latin America”.

As the executive of large corporations, he was Director of Brasil Plural Bank, being responsible for the PiggyPeg app and the digital initiatives of the holding. His last experience was as the Sales, Innovation and New Business Director at Alper Seguros (former Brasil Insurance, a public company), during its recent turn around phase.

Olivério is currently focused on disseminating the “Sales as a System” methodology, which seeks to foster the practice of sales operations and management for companies of all sizes. He also acts as a consultant for international companies that want to have a presence in Brazil or local companies that want to go global.

Olivério is also an investor, advisor and mentor for several startups and acceleration programs, including Ace, Google Launchpad, Oracle for Startups and Idexo by Totvs.

Non-US
DTC (Direct-to-Consumer), HR Tech, SaaS & B2B Marketplace
growthmanagementsales

Articles by João Luis Olivério

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

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