João Luis Olivério

Founder and CEO

at Sales as a System

Serial entrepreneur, investor and executive of multinational technology and investment funds, João Luis Olivério began his career in top consulting firms like Ernst & Young and Accenture, while still studying at Polytechnic School of São Paulo (Brazil).

As an entrepreneur, Olivério founded The Best Solution Group, a holding company that owned the digital agencies Brownbag, Pinx and Mail in Time. He also founded WeGo!, the first deal-of-the-day website in São Paulo, which also partnered and built joint-venture companies with Saraiva and AB/Inbev.

As a leader in global technology startups, Olivério recently worked as Country Manager and Sales Director for Zendesk and Indeed in Brazil, as well as Managing Director of the Rocket Internet investment fund. In 2014, he was honored as the Best Executive of global technology companies by the Latam Founders Awards, considered the “Oscar of the Internet Ecosystem at Latin America”.

As the executive of large corporations, he was Director of Brasil Plural Bank, being responsible for the PiggyPeg app and the digital initiatives of the holding. His last experience was as the Sales, Innovation and New Business Director at Alper Seguros (former Brasil Insurance, a public company), during its recent turn around phase.

Olivério is currently focused on disseminating the “Sales as a System” methodology, which seeks to foster the practice of sales operations and management for companies of all sizes. He also acts as a consultant for international companies that want to have a presence in Brazil or local companies that want to go global.

Olivério is also an investor, advisor and mentor for several startups and acceleration programs, including Ace, Google Launchpad, Oracle for Startups and Idexo by Totvs.

Non-US
DTC (Direct-to-Consumer), HR Tech, SaaS & B2B Marketplace
growthmanagementsales

Articles by João Luis Olivério

7 Steps to Build a Product That Sells Itself

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

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