Jennifer Loo

CFO (just left)

at Tala (just left)

Jennifer Loo most recently served as the Chief Financial Officer at Tala, overseeing the company’s capital markets efforts across both debt and equity and leading the development and expansion of Tala’s diverse portfolio of services. During her tenure there, she was instrumental in growing the business and supporting continuous product innovation, geographic expansion and regulatory compliance, resulting in Tala serving 10M customers across Kenya, Mexico, Philippines and India, originating over $4.5b in loans, and increasing revenue by 4x.

Before joining Tala, Jennifer was the CFO at Reformation, where she supported the company’s growth across e-commerce, retail, and wholesale channels. Previously, she served as the CFO of mitu, a digital media company, as well as VP Finance, Strategy & Analytics at LegalZoom.

California
Consumer FinTech, DTC (Direct-to-Consumer), Media & Entertainment
accountingBusiness PlanningBusiness StrategyCapital MarketsExecutive LeadershipFinanceFintech InnovationfundraisinghiringHRlegal

Articles by Jennifer Loo

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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