Jeffrey Sellinger

Co-founder & CEO, HipDot

Jeff is currently a co-founder and CEO of HipDot. Previously, he co-founded Shopkick (acquired by SK Planet $200M+) and GoldPocket Wireless (Acquired by Motricity). Jeff has also held advisor roles with several other successful startups. Additionally, Jeff has held senior level roles at both CBS and Disney, building new divisions at each. At Disney, he was SVP Disney Learning and built out a new children’s learning brand consisting of toys, books and apps. While at CBS, he was EVP overseeing mobile for the corporation including CBS, The CW, CBS Sports, CBS News and the CNET brands. While there, Jeff created and ran a 24 hour CBS channel and started the new CBS Records. Jeff loves creating great consumer experiences, finding winning business models and building teams. When he’s not working, he spends most of his time with his wife and two little children. Anyone who knows Jeff well knows that he’s a big fan of Elvis and cool sneakers…or at least what he thinks are cool sneakers!

Articles by Jeffrey Sellinger

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...