Jason Meresman
VP Product
at ifeel
Now based in Europe after 20+ years in LA and the Bay Area, Jason is a seasoned pro in building startups, mentoring early-stage companies and scale-ups, and stepping in as a fractional or interim C-suite leader for Seed to Series C stages.
With a background that includes being on the founding team at ResortPass and a Principal PM at Amazon driving 0 to 1 growth, he’s founded two companies and successfully exited several venture-backed startups across the US, UK, and EU.
Jason excels in helping founders and CEOs nail product-market fit, optimize growth strategies, navigate fundraising, and apply AI as a game-changing enabling technology. His hands-on approach involves refining business models, crafting effective product strategies, and structuring organizations for success — all geared towards de-risking investments and maximizing returns for investors.
Articles by Jason Meresman

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...