James Revell

Vice President, Wildfire Systems, Inc.

James digs digital media, content distribution strategy, business development and operations. In recent years, he jumped back into the performance marketing arena. James is Vice President at Wildfire Systems, creator of Wildlink, the first of its kind monetization platform for social messaging. He focuses on multiple aspects of the business including bridging gaps between its technology, retailers and networks, while introducing merchants and platform distribution partners with how Wildlink is a new breed of publisher driving incremental revenue. Previous executive roles include Ticketmaster (NYSE: LYV), World Poker Tour (LSE: BPTY.L), and Rubicon Project (NYSE: RUBI) original first 10 team. Revell’s had the privilege to be an early part of other ground-breaking businesses including Infoseek Corp, now The Walt Disney Company (NYSE: DIS), L90, now MaxWorldwide (NASDAQ: IAC), and 411 Web Interactive (a past Newsweek top 100 site). He sits on Counsel’s for the Performance Marketing Association plus San Diego Workforce Partnership and is Board Advisor at SeatSafe. He holds a BA in Political Science, an MPA in HR Management, and an MBA in Marketing.

Articles by James Revell

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...