James Cham

Partner, Bloomberg Beta

James is a partner at Bloomberg Beta, a venture firm affiliated with Bloomberg LP. James previously invested with Trinity Ventures, with over five years of investing experience in consumer services, enterprise software and digital media companies. Prior to Trinity, James was a Vice President at Bessemer Venture Partners where he was instrumental in eight new investments in consumer internet services, security and digital media sectors along with a number of seed investments. Before Bessemer, James was a consultant with the Boston Consulting Group where he developed marketing strategies for entertainment and IT companies. Earlier, he built web applications for start ups as a Principal at Zefer and developed IT systems for Fortune 500 companies as a software developer at Andersen Consulting (now Accenture). While at Bessemer, James was a board member at CrowdFlower and Open Candy and a board observer at LifeLock, ReputationDefender, Sonic Mule and BillShrink. James holds an MBA from the Massachusetts Institute of Technology, Sloan School of Management and an AB in Computer Science from Harvard College.

Articles by James Cham

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...