Jai Choi

Founding Partner

at TEKTON Ventures

Prior to co‑founding Tekton, Jai was a Venture Partner with Partech since 2006, where he led early stage investments in the US, Asia and Latin America. Jai has over 20+ years of experience in Silicon Valley as an entrepreneur and global tech investor, having invested in 150+ startups at inception of Tekton including Coupang, Toss, Outdoorsy, Frontier Car Group, Grubmarket, Flutterwave, etc. Jai is currently a Venture Partner with Febe Ventures, a global seed stage fund, and has held partner roles at Ignite Ventures. Jai began his career at PA Consulting Group and co‑founded On‑Air Networks, later acquired by Loudeye, and was also an early employee at OnePage Software, acquired by Sybase. Jai is a graduate of the Marshall School of Business from the University of Southern California

California

AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), FinTech Enterprise, SaaS & B2B Marketplace, Social Media & Community Platforms

fundraiseGTMSeed stage

Articles by Jai Choi

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...