Irina Maltseva
Founder & AI SEO Advisor
at Seen
Founder of Seen (AI SEO agency) and an AI SEO & Growth Advisor specializing in B2B SaaS. Over the past 10+ years, I’ve helped more than 30 Seed, Series A, and later-stage startups turn organic search into one of their primary customer acquisition channels. My experience spans both in-house leadership and advisory roles with companies such as Hunter, Aura, Nextiva, Riverside, Sphere, and Artisan AI, where I’ve focused on building sustainable growth through SEO, content strategy, digital PR, and, more recently, AI search visibility.
Today, at Seen, we help SaaS companies win visibility across both Google and LLMs. We work primarily with AI-first startups operating in highly competitive markets or entirely new categories where traditional keyword research isn’t enough because search demand barely exists. Our approach combines customer research, SEO, AI visibility (GEO), and authority-building to help emerging companies become the category leaders that both search engines and AI assistants recommend.
Content & Articles by Irina Maltseva
Lessons From Building An AI-Native Startup with Octagos Health
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos Health, to...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...