Hans Yang

Partner, BCG Digital Ventures

Hans has a diverse background as a founder – entrepreneur, game developer, and strategist. He is currently a Partner at BCG Digital Ventures where he works with Fortune 500 clients to develop digital consumer products and build out digital teams. He works across all consumer industries, with a focus in e-commerce and gamification. Prior to BCG, he led operations for Luxe Valet (acquired by Volvo Cars), the Uber for valet parking where he scaled the business across the US, standing up operations in eight major cities. Before that, Hans managed game studios for Disney and Zynga, with a focus in mobile and free to play business models. Hans received his BS from MIT in engineering and his MBA from UCLA Anderson. He is also an avid surfer and proud father of three kids and one fur baby.

Articles by Hans Yang

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...