Greg Isaacs
Chief Product Officer
at Criteria Corp
I’m a technology executive with a passion for building innovative products, driving strategic growth, and leading high-performing teams. With a strong commercial focus, I’m equally comfortable advising clients on strategic direction as I am building products that customers love and that drive real business outcomes.
Based in Los Angeles, I bring a blend of corporate experience (e.g., eBay, NFL, AT&T), startup agility (e.g., Criteria, ZipRecruiter), and a deep understanding of customer behavior to every challenge I take on. Whether it’s launching a new platform, demoing a product, crafting a go-to-market strategy, or guiding companies through growth, I thrive at the intersection of creativity, technology, and results.
Outside of work, I’m a proud husband, girl dad to two incredible daughters, mountain biking enthusiast, traveler, and dog lover. I’m always open to connecting with fellow leaders—or swapping favorite trail recommendations.
Articles by Greg Isaacs
Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...
Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton
In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...
How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse
In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...
Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch
In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...
How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao
In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...
How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow
In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...