Greg Isaacs
Chief Product Officer
at Criteria Corp
I’m a technology executive with a passion for building innovative products, driving strategic growth, and leading high-performing teams. With a strong commercial focus, I’m equally comfortable advising clients on strategic direction as I am building products that customers love and that drive real business outcomes.
Based in Los Angeles, I bring a blend of corporate experience (e.g., eBay, NFL, AT&T), startup agility (e.g., Criteria, ZipRecruiter), and a deep understanding of customer behavior to every challenge I take on. Whether it’s launching a new platform, demoing a product, crafting a go-to-market strategy, or guiding companies through growth, I thrive at the intersection of creativity, technology, and results.
Outside of work, I’m a proud husband, girl dad to two incredible daughters, mountain biking enthusiast, traveler, and dog lover. I’m always open to connecting with fellow leaders—or swapping favorite trail recommendations.
Articles by Greg Isaacs
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...