Greg Isaacs
Chief Product Officer
at Criteria Corp
I’m a technology executive with a passion for building innovative products, driving strategic growth, and leading high-performing teams. With a strong commercial focus, I’m equally comfortable advising clients on strategic direction as I am building products that customers love and that drive real business outcomes.
Based in Los Angeles, I bring a blend of corporate experience (e.g., eBay, NFL, AT&T), startup agility (e.g., Criteria, ZipRecruiter), and a deep understanding of customer behavior to every challenge I take on. Whether it’s launching a new platform, demoing a product, crafting a go-to-market strategy, or guiding companies through growth, I thrive at the intersection of creativity, technology, and results.
Outside of work, I’m a proud husband, girl dad to two incredible daughters, mountain biking enthusiast, traveler, and dog lover. I’m always open to connecting with fellow leaders—or swapping favorite trail recommendations.
Articles by Greg Isaacs
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...
How To Use Reddit To Scale Organic Growth For Your Startup
In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...