Glen Friedman
Head of Fire Relief
at The Change Reaction
Over the past two decades, I’ve built and advised businesses across sectors including media, real estate, gaming, and consumer products. I’ve led strategic growth initiatives, negotiated licensing and acquisition deals, and helped both early-stage startups and established companies navigate complex challenges. My approach is grounded in practical experience—scaling operations, managing teams, and turning vision into execution.
As a mentor, I bring not just deal experience but a deep understanding of the human side of business—how to build trust, adapt to changing conditions, and lead with integrity. I’ve had the privilege of guiding entrepreneurs through critical decisions, helping them clarify priorities, identify blind spots, and move from uncertainty to momentum. I understand what it takes to sustain a business over time—and what to do when things don’t go as planned.
In parallel to my business work, I’ve been deeply involved in nonprofit efforts that focus on direct impact and community resilience. As a founding member of The Change Reaction, I’ve helped design and scale a model that delivers immediate financial aid to individuals and small businesses in crisis. That work continues to shape how I mentor—emphasizing not just strategy and growth, but purpose, accountability, and service.
Articles by Glen Friedman

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich
In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil
In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide
In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai
In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert
In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore
Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...