Glen Friedman

Head of Fire Relief

at The Change Reaction

Over the past two decades, I’ve built and advised businesses across sectors including media, real estate, gaming, and consumer products. I’ve led strategic growth initiatives, negotiated licensing and acquisition deals, and helped both early-stage startups and established companies navigate complex challenges. My approach is grounded in practical experience—scaling operations, managing teams, and turning vision into execution.

As a mentor, I bring not just deal experience but a deep understanding of the human side of business—how to build trust, adapt to changing conditions, and lead with integrity. I’ve had the privilege of guiding entrepreneurs through critical decisions, helping them clarify priorities, identify blind spots, and move from uncertainty to momentum. I understand what it takes to sustain a business over time—and what to do when things don’t go as planned.

In parallel to my business work, I’ve been deeply involved in nonprofit efforts that focus on direct impact and community resilience. As a founding member of The Change Reaction, I’ve helped design and scale a model that delivers immediate financial aid to individuals and small businesses in crisis. That work continues to shape how I mentor—emphasizing not just strategy and growth, but purpose, accountability, and service.

California
DTC, DTC (Direct-to-Consumer), Media & Entertainment
Content StrategyGo-To-Market (GTM) StrategyMedia and Entertainment

Articles by Glen Friedman

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

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