Glen Friedman

Head of Fire Relief

at The Change Reaction

Over the past two decades, I’ve built and advised businesses across sectors including media, real estate, gaming, and consumer products. I’ve led strategic growth initiatives, negotiated licensing and acquisition deals, and helped both early-stage startups and established companies navigate complex challenges. My approach is grounded in practical experience—scaling operations, managing teams, and turning vision into execution.

As a mentor, I bring not just deal experience but a deep understanding of the human side of business—how to build trust, adapt to changing conditions, and lead with integrity. I’ve had the privilege of guiding entrepreneurs through critical decisions, helping them clarify priorities, identify blind spots, and move from uncertainty to momentum. I understand what it takes to sustain a business over time—and what to do when things don’t go as planned.

In parallel to my business work, I’ve been deeply involved in nonprofit efforts that focus on direct impact and community resilience. As a founding member of The Change Reaction, I’ve helped design and scale a model that delivers immediate financial aid to individuals and small businesses in crisis. That work continues to shape how I mentor—emphasizing not just strategy and growth, but purpose, accountability, and service.

California
DTC, DTC (Direct-to-Consumer), Media & Entertainment
Content StrategyGo-To-Market (GTM) StrategyMedia and Entertainment

Articles by Glen Friedman

Blog How to build and automated sales engine from ColdIQ

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

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