Glen Friedman
Head of Fire Relief
at The Change Reaction
Over the past two decades, I’ve built and advised businesses across sectors including media, real estate, gaming, and consumer products. I’ve led strategic growth initiatives, negotiated licensing and acquisition deals, and helped both early-stage startups and established companies navigate complex challenges. My approach is grounded in practical experience—scaling operations, managing teams, and turning vision into execution.
As a mentor, I bring not just deal experience but a deep understanding of the human side of business—how to build trust, adapt to changing conditions, and lead with integrity. I’ve had the privilege of guiding entrepreneurs through critical decisions, helping them clarify priorities, identify blind spots, and move from uncertainty to momentum. I understand what it takes to sustain a business over time—and what to do when things don’t go as planned.
In parallel to my business work, I’ve been deeply involved in nonprofit efforts that focus on direct impact and community resilience. As a founding member of The Change Reaction, I’ve helped design and scale a model that delivers immediate financial aid to individuals and small businesses in crisis. That work continues to shape how I mentor—emphasizing not just strategy and growth, but purpose, accountability, and service.
Articles by Glen Friedman

7 Steps to Build a Product That Sells Itself
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...