Gina Anastasi

Former COO

at LeadPoint And Rent.Com

Gina is the Founder and President of Gina Anastasi, Inc., which provides advisory services to companies at all stages of development. She was the COO at Rent.com. During her 6 years there, she led the company through a major restructuring and growth of revenue from $2MM to $60MM with 30% profit margins. As COO of LeadPoint, a lead exchange company, Gina restructured and rebuilt the organization resulting in the company shifting from a significant burn per month to becoming profitable during her 3-year tenure. At Oasis Residential, a NYSE apartment REIT with 13,000 apartments and 550 employees and $60MM in annual NOI, asVP of Operations for 3 years, she led a major, comprehensive internal cultural shift and external marketing positioning change that resulted in over $1MM net profit annually in a very soft market. The company was acquired in 1998 for $1B. At Southmark Pacific, a real estate development company, Gina was a Senior VP instrumental in growing the company from$25MM in assets to $850MM in less than 6 years. Among other responsibilities, including marketing/sales, asset management, project management and JV liaison, she was the right hand to the President in the expansion of the executive team. Gina also held a C-level executive with UberMedia, an Idealab company in its early formation providing executive coaching and operational guidance on building a successful culture. Gina serves as an Advisor to The Hub LA and served 8 years on the Board of Directors of WISE Senior Services, two years as President. Gina also served as a Fulfillment Fund mentor for 5 years. She holds an Interdepartmental BA in Urban Studies from Stanford University and a MA in Spiritual Psychology.
California
Other
growth

Articles by Gina Anastasi

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

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Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...

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Technical SEO for Startups with Jacque Alec at Capconvert

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec, the CEO of Capconvert, to go deep on the topic of technical SEO for startups. A recap...

Product-Led Growth (PLG) For Startups

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head...

Product Velocity is a Key to Success

How can you tell if a startup is going to be successful? What beacons signal a company will really take off? What flags hint at a potential crash and burn?...

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