Gina Anastasi

Former COO

at LeadPoint And Rent.Com

Gina is the Founder and President of Gina Anastasi, Inc., which provides advisory services to companies at all stages of development. She was the COO at Rent.com. During her 6 years there, she led the company through a major restructuring and growth of revenue from $2MM to $60MM with 30% profit margins. As COO of LeadPoint, a lead exchange company, Gina restructured and rebuilt the organization resulting in the company shifting from a significant burn per month to becoming profitable during her 3-year tenure. At Oasis Residential, a NYSE apartment REIT with 13,000 apartments and 550 employees and $60MM in annual NOI, asVP of Operations for 3 years, she led a major, comprehensive internal cultural shift and external marketing positioning change that resulted in over $1MM net profit annually in a very soft market. The company was acquired in 1998 for $1B. At Southmark Pacific, a real estate development company, Gina was a Senior VP instrumental in growing the company from$25MM in assets to $850MM in less than 6 years. Among other responsibilities, including marketing/sales, asset management, project management and JV liaison, she was the right hand to the President in the expansion of the executive team. Gina also held a C-level executive with UberMedia, an Idealab company in its early formation providing executive coaching and operational guidance on building a successful culture. Gina serves as an Advisor to The Hub LA and served 8 years on the Board of Directors of WISE Senior Services, two years as President. Gina also served as a Fulfillment Fund mentor for 5 years. She holds an Interdepartmental BA in Urban Studies from Stanford University and a MA in Spiritual Psychology.
California
Other
growth

Articles by Gina Anastasi

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

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