Eyal Gutentag

CMO, ZipRecruiter

Eyal Gutentag is a seasoned marketing executive with extensive digital marketing and analytics experience. He is currently the Chief Marketing Officer at ZipRecruiter. Before ZipRecruiter, he was the Chief Operating Officer at HopSkipDrive. Previously, he was the Los Angeles General Manager at Uber. He also served as the Director of User Acquisition at NFL Digital Media, National Football League and later was promoted as the VP of User Acquisition & Business Intelligence. Eyal was also the co-founder of several companies, including DKSS, a leading online eyewear retailer, Primafuel, a renewable fuels technology and infrastructure company, and Prepaid Ventures, which launched distribution of Internet subscriptions in big box retailers. Eyal obtained his BS in Business Administration from UC Berkeley and later received his MA in Computing, Communication and Technology in Education from Columbia University.

Articles by Eyal Gutentag

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...