Eva Ho

General Partner, Fika Ventures

Eva Ho is currently a General Partner at Fika Ventures. Previously, she was VP of Marketing & Operations for Factual, a technology start-up in Los Angeles focused on open data. She co-founded Navigating Cancer and Whole Child LA, and sits on the board of First Descents and Iridescent. She was a Senior Product Marketing Manager at Google and YouTube. Prior to Google, she was the head of marketing for Applied Semantics, a company that was sold to Google in 2003. Additional past employers include The Wilkerson Group, Procter & Gamble and IBM. She holds an MBA from the Cornell University as well as an AB in Biology from Harvard University.

Articles by Eva Ho

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...