Ethan Smith
Partner, Sachi
Ethan Smith is currently a Partner at Sachi, an organic growth advisory agency based in San Francisco, California. Smith also serves as an advisor for MasterClass and Ticketmaster. He was most recently the VP of Growth at Yummly.com, an online digital kitchen platform mapping the food genome and making life better, easier, and more fun for everyone who cooks. He led product and marketing. Prior to Yummly, he managed product, design, and marketing at Wize.com (acquired by Nextag). He is a speaker and consultant for SEO, online marketing, and metrics based product development.
Content & Articles by Ethan Smith
Lessons From Building An AI-Native Startup with Octagos Health
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos Health, to...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...