Esther Seo Nordlinger

SVP, Strategic Partnerships and New Markets, Parachute Home

Esther Seo Nordlinger is currently the Senior Vice President of Strategic Partnerships and New Markets at Parachute Home. She was most recently a Business Development Executive at Creative Artists Agency, a leading entertainment and sports agency that represents many of the most successful and innovative professionals working in film, television, music, video games, theatre, and digital content, as well as more than 1,000 of the world’s top athletes. She previously worked as the director of corporate development at Demand Media, and held various positions at eBay. Esther holds an MBA from Harvard Business School and graduated from Stanford University with a BA in Economics and Public Policy.

Articles by Esther Seo Nordlinger

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...