Eric Wu

Partner, Growth Marketing

at Andreessen Horowitz

Eric Wu is a partner at Andreessen Horowitz (a16z) on the Go-To-Market Network team, focused on SEO and growth marketing.

Before joining a16z, he was Director of Product at PayPal where he led the shopping experience team. Prior to PayPal’s acquisition of Honey, he served as the Vice President of Product Growth for Honey. Over his 20 years in SEO, he has held various consulting roles at companies like Uber, Pinterest, and TripAdvisor.

Eric graduated from the University of California, San Diego with a degree in Cognitive Science specializing in Human Computer Interaction.

California
AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), FinTech Enterprise, HealthTech & BioTech, HR Tech, Media & Entertainment, SaaS & B2B Marketplace, Social Media & Community Platforms
B2B MarketingB2B2Cgrowth marketingproduct led growthproduct managementProduct MarketingSEO

Articles by Eric Wu

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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