Eric Kirby

Group Vice President, Oracle Data Cloud, Oracle

Eric Kirby is the Group Vice President of the Oracle Data Cloud team at Oracle. He was most recently the Chief Operating Officer for Datalogix. Previously, he was the CEO and Founder of Connection Engine, a venture-backed company developing new customer intelligence and targeting solutions. Previously, Kirby was SVP & GM of Interactive Solutions at Merkle, one of the nation’s largest and fastest growing customer relationship marketing agencies, where he was responsible for developing digital media offerings including email, mobile, display, and social marketing solutions. Prior to Merkle, Kirby held the position of SVP & GM of DoubleClick’s Email Solutions division, the world’s largest email service provider at the time. Kirby has also co-founded two previous online marketing technology firm – Veripost and Assurance Systems – both of which were acquired by Return Path. Earlier, Kirby served as Vice President of Interactive Services at Brierley+Partners, a customer relationship marketing agency. He holds a BS from Northwestern University and an MBA from Harvard University.

Articles by Eric Kirby

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

Scroll to Top