Eduardo Fonseca
CEO
at Aboard AI, Inc.
Eduardo Fonseca is a technologist, entrepreneur, startup advisor, and board member with over 30 years of experience in software engineering and more than 20 years in leadership roles. As the former CTO of GoodRx, Eduardo scaled the team from 7 to 120+ engineers, data scientists, compliance experts, and security professionals, guiding the company from startup phase through to a successful IPO. He led significant technical and compliance transformations, including multiple acquisitions and architecture revamps, while ensuring adherence to HIPAA, PCI, and SOC 2 regulations.
Eduardo’s deep technical expertise spans the entire technology stack, from embedded hardware and firmware to consumer-facing applications and large-scale data infrastructure. He has successfully developed computer vision models for real-time image segmentation, NLP models for conversational AI, and highly optimized software for embedded systems in regulated industries. Eduardo also served as an advisor to the White House during the COVID-19 vaccination efforts.
Currently, Eduardo is the Founder of Aboard AI, an innovative aviation technology platform leveraging machine learning to generate real-time, actionable insights from flight data. As a private pilot and aviation enthusiast, his passion for impactful technology solutions continues to inform his advisory work with startups, where he helps founders navigate product development, technical scaling, regulatory compliance, and strategic growth.
Articles by Eduardo Fonseca

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton
In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse
In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch
In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao
In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...