Eduardo Fonseca
CEO
at Aboard AI, Inc.
Eduardo Fonseca is a technologist, entrepreneur, startup advisor, and board member with over 30 years of experience in software engineering and more than 20 years in leadership roles. As the former CTO of GoodRx, Eduardo scaled the team from 7 to 120+ engineers, data scientists, compliance experts, and security professionals, guiding the company from startup phase through to a successful IPO. He led significant technical and compliance transformations, including multiple acquisitions and architecture revamps, while ensuring adherence to HIPAA, PCI, and SOC 2 regulations.
Eduardo’s deep technical expertise spans the entire technology stack, from embedded hardware and firmware to consumer-facing applications and large-scale data infrastructure. He has successfully developed computer vision models for real-time image segmentation, NLP models for conversational AI, and highly optimized software for embedded systems in regulated industries. Eduardo also served as an advisor to the White House during the COVID-19 vaccination efforts.
Currently, Eduardo is the Founder of Aboard AI, an innovative aviation technology platform leveraging machine learning to generate real-time, actionable insights from flight data. As a private pilot and aviation enthusiast, his passion for impactful technology solutions continues to inform his advisory work with startups, where he helps founders navigate product development, technical scaling, regulatory compliance, and strategic growth.
Articles by Eduardo Fonseca

Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...