Eduardo Fonseca

CEO

at Aboard AI, Inc.

Eduardo Fonseca is a technologist, entrepreneur, startup advisor, and board member with over 30 years of experience in software engineering and more than 20 years in leadership roles. As the former CTO of GoodRx, Eduardo scaled the team from 7 to 120+ engineers, data scientists, compliance experts, and security professionals, guiding the company from startup phase through to a successful IPO. He led significant technical and compliance transformations, including multiple acquisitions and architecture revamps, while ensuring adherence to HIPAA, PCI, and SOC 2 regulations.

Eduardo’s deep technical expertise spans the entire technology stack, from embedded hardware and firmware to consumer-facing applications and large-scale data infrastructure. He has successfully developed computer vision models for real-time image segmentation, NLP models for conversational AI, and highly optimized software for embedded systems in regulated industries. Eduardo also served as an advisor to the White House during the COVID-19 vaccination efforts.

Currently, Eduardo is the Founder of Aboard AI, an innovative aviation technology platform leveraging machine learning to generate real-time, actionable insights from flight data. As a private pilot and aviation enthusiast, his passion for impactful technology solutions continues to inform his advisory work with startups, where he helps founders navigate product development, technical scaling, regulatory compliance, and strategic growth.

District of Columbia
AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), HealthTech & BioTech, Other, SaaS & B2B Marketplace
Aviation TechnologyBoard MembershipCloud InfrastructureCompliance (HIPAAComputer VisionData SecurityEmbedded SystemsEntrepreneurshipIPO Preparationmachine learningmergers and acquisitionsMobile DevelopmentNLPPCIproduct developmentReal-time Data ProcessingRegulatory ComplianceScaling TeamsSOC 2)Software EngineeringStartup AdvisoryStrategic GrowthSystem ArchitectureTechnical LeadershipTechnology Due Diligence

Articles by Eduardo Fonseca

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

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