Eduardo Fonseca
CEO
at Aboard AI, Inc.
Eduardo Fonseca is a technologist, entrepreneur, startup advisor, and board member with over 30 years of experience in software engineering and more than 20 years in leadership roles. As the former CTO of GoodRx, Eduardo scaled the team from 7 to 120+ engineers, data scientists, compliance experts, and security professionals, guiding the company from startup phase through to a successful IPO. He led significant technical and compliance transformations, including multiple acquisitions and architecture revamps, while ensuring adherence to HIPAA, PCI, and SOC 2 regulations.
Eduardo’s deep technical expertise spans the entire technology stack, from embedded hardware and firmware to consumer-facing applications and large-scale data infrastructure. He has successfully developed computer vision models for real-time image segmentation, NLP models for conversational AI, and highly optimized software for embedded systems in regulated industries. Eduardo also served as an advisor to the White House during the COVID-19 vaccination efforts.
Currently, Eduardo is the Founder of Aboard AI, an innovative aviation technology platform leveraging machine learning to generate real-time, actionable insights from flight data. As a private pilot and aviation enthusiast, his passion for impactful technology solutions continues to inform his advisory work with startups, where he helps founders navigate product development, technical scaling, regulatory compliance, and strategic growth.
Articles by Eduardo Fonseca
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...