Don Cansino

Former VP, AT&T

Don is a seasoned executive who has decades worth of experience building award-winning products in mobile, streaming media devices, interactive television, and automotive industries. Don is passionate about guiding talented teams with his technical expertise in building innovative products that consumers love. Don was previously Vice President at ATT where he brought to market products such as Data Free TV, Mobile DVR, and streaming applications for Rogers in Canada.  Prior to his tenure at ATT, Don served as Vice President at DIRECTV, launching the Emmy Award winning NFL Sunday Ticket experience across a wide range of streaming platforms and interactive television. Don pioneered the media industry while at DIRECTV, launching cutting edge products that include TV Everywhere, Kid’s App, Commercial Application, What’s Hot, and the Bar Finder application.  He also expanded digital offerings to DIRECTV Latin America’s product suite and helped resolve DIRECTV’s piracy issue early on its journey to becoming a leader in the television industry. Don earned a B.S. degree in Computer Engineering from Purdue University, holds numerous U.S. patents and speaks 3 languages.

Articles by Don Cansino

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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