David Subar

CPO/CTO, Interna

David Subar is the Chief Product Officer / Chief Technology Officer at Interna. Before Interna, he was a senior product management and technology executive for Break Media, and was responsible for product management and product development as well as managing the technical infrastructure. He led an international team based in Los Angeles and Shanghai, and was responsible for the company’s multi-platform technology strategy across mobile and internet-connected CE devices, in addition to overseeing Break’s in-house advertising technology server, Apex. David has run technology groups responsible for over $200M in annual revenue and has also served as an interim CTO working with top venture capitalist firms to accelerate the growth of their portfolio companies and consulted to companies including Lynda.com and frog designs.

Articles by David Subar

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...