David Mackay

Managing Partner

at D9Y

David is a seasoned go-to-market (GTM) leader with over three decades of experience in enterprise software and SaaS. He has a proven track record of driving meaningful impact for companies targeting enterprise customers, having held past senior leadership roles at industry giants like Adobe, Oracle, and Hootsuite. His expertise spans revenue management at all scales, from sub-$1MM to over $200MM. A multi-time CRO (including a successful exit), David is known for establishing growth in B2B software companies and bringing complex product offerings to market in a way that resonates with enterprise buyers. He has a reputation for transforming cutting-edge SaaS solutions into compelling value propositions that accelerate adoption and revenue. Most recently, he has been advising early-stage companies on optimizing their go-to-market strategies through D9Y. His core focus areas include scaling and transforming GTM teams, restoration of growth, and transitioning companies from founder-led sales to scalable revenue engines.

California

Media & Entertainment, Other, SaaS & B2B Marketplace, Social Media & Community Platforms

ad-techAIB2B SaaSBoard MembershipCROenterprise salesExecutive LeadershipGTM strategyMarketing Strategymarketing techsales strategysales tech

Articles by David Mackay

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...