David Franklin

co-founder

at Coverage Clarity / PetCoverage.ai

David Franklin has built and scaled companies across multiple industries. He is uniquely capable of architecting and executing an entire business end-to-end, from brand identity and product development to legal infrastructure, go-to-market execution, analytics, recruiting, and partnerships. His ability to move fast and iterate aggressively enables him to turn ideas into real, revenue-generating businesses with exceptional speed. David also brings significant operational experience, including leading offshore and nearshore teams of more than 250 members. He has achieved successful exits in digital marketing, lead generation, and healthcare, and has been an active participant in several angel groups. David previously ran a boutique venture fund and is now associated with the newly formed Bruin Angels, supporting early-stage founders and innovative technologies. David is a rare hybrid: a systems architect, marketer, operator, and strategist who sees patterns and transforms them into scalable businesses fast. David fully embraces the core value of Continuous Improvement with his teams. David can assist Mucker portfolio companies build scalable growth engines through digital marketing, affiliate ecosystems, lead generation, call center operations, and conversion optimization, and can also advise on a variety of other topics.
California
AI & Data Science, Consumer FinTech, DTC (Direct-to-Consumer), HealthTech & BioTech, SaaS & B2B Marketplace
Affiliate MarketingBrand PositioningBusiness StrategyCall Center OperationsContract NegotiationConversion OptimizationCRM Management (HubSpot & Salesforce)Customer AcquisitionData AnalysisDialer TechnologiesDigital MarketingE-Commerce StrategyEntrepreneurial LeadershipGo-to-Market Executiongrowth marketingHealthcare StrategyInsurance OperationsOffshore Nearshore OperationsOperations ManagementPartnership Developmentproduct developmentproject managementRevenue OptimizationSEO StrategyStartup LeadershipStrategic PlanningVenture Building

Articles by David Franklin

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

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